PATRON Tequila and Becky G Debut Our Rainwater Project Limited Edition PATRON Silver to Fund 200 Isla Urbana Rainwater Systems

Every drop counts: 200 rainwater systems for Jalisco At the heart of the project, PATRÓN is funding the installation of 200 rainwater harvesting systems with pioneering Mexican non profit Isla Urbana for households across the state of Jalisco.

These systems collect and store rainfall so families can use it for everyday needs such as washing, bathing, cleaning and watering plants, providing a more reliable source of water in regions where supply can be irregular.

Jennifer White, Co-Founder and General Director of Isla Urbana, notes that having partners like PATRÓN and Becky G “means so much”, because they’re using their platforms to spotlight an issue that “matters deeply” and help more households gain access to reliable water.

She emphasises that “every system we install is designed to last, giving households a reliable source of clean water they can depend on and pass down for years to come.” Rooted in a shared commitment to Jalisco, where PATRÓN is produced and Becky G’s family is from, the initiative is built around a simple belief: every drop counts…