Skims Makes a Splash with First-Ever UK Pop-Up at Selfridges’ Corner Shop

The American brand, which was founded in June 2019, has gained immense popularity for its modern twist on shapewear, making it more inclusive, fashionable, and comfortable. Skims offers a range of underwear, loungewear, swimwear, and shapewear, catering to various body types and promoting body positivity.

The Skims pop-up at Selfridges marks a significant milestone for the brand as it expands its global presence. The pop-up shop features a summer Los Angeles poolside oasis theme, designed in collaboration with long-time partner Willo Perron of Perron-Roettinger.

Visitors can expect to see spectacular diving boards and eye-catching palm tree structures, creating an immersive shopping experience. For the first time, Skims Swim will be available to European customers, offering must-have swim essentials in signature cuts and multiple coverage levels.

New products are expected to be introduced every week, including limited-edition swim collections and the latest seasonal colorways…