How Fashion Collabs Are Becoming Audience Strategies
Coach, Baggallini and Church’s show how fashion partnerships are being used to enter culture, reshape positioning and give a campaign a more specific audience.
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Coach Links Spotify Partnership to a Global Music-Led Tabby Tour
Coach is combining a global Spotify partnership with live events for its Fall 2026 campaign, extending brand storytelling across music streaming, films and physical experiences.
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Church’s has taken brand ambassador Theo James to Goodwood for its Autumn Winter 2026 campaign, placing the Stanhope Chelsea boot and Skipton brogue within a British country setting.
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Paula’s Choice Connects Sports Marketing With Hannah Waddingham Campaign
Paula’s Choice is extending its sports-focused marketing into entertainment with a Hannah Waddingham campaign built around a direct-to-camera skincare-coach character.
Prada Beauty Brings Sébastien Tellier and Léo Walk to Palais-Royal for Paradigme Le Parfum
Prada Beauty brought live music and contemporary dance to the Cour d’honneur of Paris’s Palais-Royal to celebrate Paradigme Le Parfum. The event paired a piano performance by Sébastien Tellier with dance by Léo Walk, giving the fragrance launch a cultural setting built around the interaction between two artistic disciplines.
L’Oréal Canada Names Amélie Fortier-Cyr Digital and Marketing Chief
L’Oréal Canada has appointed Amélie Fortier-Cyr chief digital and marketing officer, succeeding Marc Dicko as he moves to the corresponding role for the group’s SAPMENA zone.
Valentino Beauty Turns Los Angeles Into a Vendetta Fragrance Launch Experience
Valentino Beauty extended the cinematic world of Vendetta Donna and Uomo into Los Angeles with a September 9 launch event combining a daytime road trip and an evening at the Vendetta Motel. The activation brought the fragrance campaign’s themes into physical settings, guest casting and music.