Chanel Takes Its Fall-Winter 2026 Campaign Inside Gabrielle Chanel’s Rue Cambon Apartment
Photographed by Julien Martinez Leclerc, the campaign links the new collection to the house’s most recognisable Paris address.
Tag
Retail Marketing
Browse
All Topics
Loading topics...
How Beauty Brands Are Choosing Between DTC and Physical Retail
Rhode, Fenty Beauty, KIKO Milano, Aesop and Glossier show how digital-first beauty brands can decide whether physical retail should deliver greater reach or greater control.
Kim Kardashian Wears Custom Ludovic de Saint Sernin for SKIMS’ London Celebration
Custom Ludovic de Saint Sernin looks connected Kim Kardashian’s SKIMS London flagship celebration with the upcoming LDSSKIMS collaboration.
Gucci Names Tian Xi Wei as Its Latest Brand Ambassador in China
Gucci has named Chinese actress Tian Xi Wei as a brand ambassador, strengthening the house’s connections across fashion, entertainment and the China market.
Diesel Launches Only Desire With a New York Fragrance Activation
Dove Cameron, the face of Only Desire, hosted the event, highlighting the fragrance's orchid-inspired bottle and metallic vanilla composition.
McDonald’s Uses The Counter Pop-Up to Explain Its Beef Sourcing
McDonald’s Shoreditch activation put beef ingredients and sourcing at the centre of a butcher-shop-style brand experience in September 2026.
Barilla Extends Formula 1 Hospitality Strategy With Monza Dinner
Barilla's Monza gathering follows a Miami family-reunion event, showing how the pasta brand is translating its Formula 1 partnerships into shared-meal experiences.
Talbots Uses New York Fashion Week to Broaden Its Brand Conversation
Talbots is using its first official New York Fashion Week activation to connect a fall campaign, social storytelling and loyalty strategy.
How Luxury Is Turning the Workshop Into Content
CELINE, Hermès, Gucci and Louis Vuitton show how the work behind a luxury product is becoming a more visible part of the story customers are invited to experience.
Alice + Olivia Spring/Summer 2027 Presentation Brings Wonderland Fantasy to NYFW
The brand's presentation, featuring maximalist prints and a Wonderland-inspired setting, signals a footwear relaunch with contemporary pricing, emphasizing a shift towards audience-led product experiences.