Arc’teryx Opens a New Whistler Store With Service at Its Core
Arc’teryx’s Whistler store pairs technical apparel with pickup, community programming and ReBIRD services in a mountain destination closely tied to the brand’s products.
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Valentino Beauty Brings Vendetta Motel Experience to London’s Soho
Valentino Beauty staged a London Vendetta fragrance activation in Soho with an immersive motel setting and brand ambassador Dakota Johnson.
Estée Lauder Takes Glimmer Into New York With Hailee Steinfeld and a Consumer Activation
Estée Lauder celebrated Glimmer in New York with Hailee Steinfeld, then extended the fragrance launch into a two-day consumer activation across the city.
Athleta Brings San Francisco Ballet Partnership Into an Employee Event
Athleta’s Quest event brought two San Francisco Ballet principal dancers into a discussion with staff, extending the partnership from public programming into the company’s own culture.
Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
Siia Cosmetics now sells through the marketplaces of Macy's, Nordstrom, Bloomingdale's and Ulta Beauty, using Mirakl Connect to synchronize its Shopify catalog across channels.
Cartier Opens 2027 Talents of Tomorrow Prize Across Watchmaking and Jewelry
Cartier's Talents of Tomorrow prize now covers both watchmaking and jewelry. Applications open October 1 for the 2027 edition, which asks entrants to interpret the maison's Wild Fauna theme.
NEST New York Brings Cardamom Latte to Douglas With a Multi Market Fragrance Activation
NEST New York introduced Cardamom Latte Eau de Parfum to Douglas teams and shoppers across Germany, Poland and the Netherlands, pairing the launch with sampling and fragrance-layering experiences.
Coolibar Goes Live With Centric PLM to Manage Monthly Drops and Nearly 2,000 SKUs
Coolibar has rolled out Centric PLM across its product-development workflow as it manages monthly launches and nearly 2,000 SKUs. A 98% reduction in spreadsheets remains a company goal, not a reported result.
ELIE SAAB and H&M Reveal Bridal Look at Paris Collection Event
H&M and ELIE SAAB staged a Paris event for their upcoming collection, unveiling a bridal gown and veil ahead of the October 22 launch in selected stores and online.
H&M Move Lets Members Test Performance Wear During London Fashion Week
The event highlighted H&M's innovative approach to connecting fashion-week attention with member participation and product trial.