Overview
About Fenty Beauty
Fenty Beauty is a cosmetics brand founded by Rihanna, famous for its inclusive 50-shade foundation range. Owned by LVMH, it disrupted the beauty industry with diversity-first innovation.
Latest coverage
Fenty Beauty on RetailBoss
Fenty Beauty Turns Myer Melbourne Into an Immersive Beauty Destination
The immersive retail experience combines beauty products, skincare, and exclusive fragrance, celebrating Melbourne's creative culture.
Top 10 Fenty Beauty Competitors and Alternatives
This RB report provides a revised analysis and ranking of the top 10 celebrity led competitors and alternatives to Fenty Beauty. The evaluation is based on three key criteria: target market overlap, retail distribution parity, and consumer sentiment similarity. The…
Top 10 Charlotte Tilbury Competitors and Alternatives
This report provides a strategic ranking of the top 10 competitors and alternatives to Charlotte Tilbury, the British luxury beauty powerhouse. Since its launch in 2013, Charlotte Tilbury has redefined the “glamour” segment of the beauty industry, blending celebrity artistry…
Top 10 Brand Partnerships That Broke the Internet in 2025
Related reading: Explore our Top Sneaker Collaborations That Broke the Internet. The year 2025 marked a significant evolution in brand collaboration, moving beyond simple co branding to strategic, culture shaping partnerships that effectively “broke” social media algorithms. These campaigns were…
Top Rare Beauty Competitors and Alternatives
This RB report identifies and analyzes the top competitors to Rare Beauty, focusing on consumer sentiment, brand alignment, and market overlap. Our analysis, utilizing a proprietary Total Competitive Index (TCI). Fenty Beauty is the primary competitor in the prestige celebrity…
Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market
Related reading: Explore our Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty). This RB report analyzes and ranks the top 10 U.S. fashion and beauty brands that have success expanding their operations into the Indian market. The…
Fenty Beauty Now Available in India Through Tira Beauty and Sephora Stores
Fenty Beauty, the globally acclaimed brand founded by Rihanna, officially relaunched across India in April 2025 via a major omnichannel partnership with Reliance Retail’s Tira beauty chain and Sephora India. This milestone marks a new era for inclusivity, access, and…
Fenty Beauty Becomes Official Beauty Partner of NY Liberty, Redefining Courtside Glamour
Fenty Beauty and Fenty Skin have joined forces with the New York Liberty, reigning champions of the WNBA, marking Fenty’s first-ever official sports sponsorship with a team and signaling a bold new era for the beauty and basketball industries. The…
Competitive set
Fenty Beauty Competitors
Brands tracked alongside Fenty Beauty based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Fenty Beauty Related Brands
Brands connected to Fenty Beauty through verified ownership under LVMH. Each card states the corporate relationship used.
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