PUMA
In 2024, the United States sportswear market once again demonstrates its vibrant dynamism, primarily driven by a few powerhouse brands commanding high consumer recognition.
The fashion industry has long been scrutinized for its opaque practices, but recent strides toward transparency are worth celebrating. According
Global sports company PUMA and absorbent apparel brand Modibodi® have joined forces to launch the third drop of their best-selling active period underwear range.
Global sports brand PUMA has signed five-time Olympic champion and fastest woman alive Elaine Thompson-Herah. The 30-year-old Jamaican will further boost the company’s impressive roster of track and field athletes ahead of the 2022 World Athletics Championships in Eugene, Oregon, USA.
Sports company PUMA and global leak-proof apparel company Modibodi® have teamed up to launch a range of leak-free period underwear and activewear, created to help women stay comfortable and active during their period whilst making a positive environmental impact.