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Victoria’s Secret Launches Undefinable Global Campaign Starring Bella Hadid, Hailey Bieber and more

Victoria's Secret introduces 'Undefinable' -- a global campaign designed to cement the brand's continued commitment to welcoming and championing women's voices and unique perspectives.

Published: Oct 5, 2022 6:22 PM

By Jeanel Alvarado

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Victoria’s Secret Launches Undefinable Global Campaign Starring Bella Hadid, Hailey Bieber and more

Victoria’s Secret introduces ‘Undefinable’ — a global campaign designed to cement the brand’s continued commitment to welcoming and championing women’s voices and unique perspectives. The Undefinable campaign was photographed and directed by Harley Weir in partnership with LOOK Creative Agency and styled by Camilla Nickersonand features VS Collective partners Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, Paloma Elsesser and Valentina Sampaio as well as boundary breaking changemakers Bethann Hardison, Brittney Spencer, Femita Ayanbeku and Rose Namajunas.

“The Victoria’s Secret consumer is at the heart of all we do and we will continue to use our platform to celebrate individuality and diversity given the brand’s vision to be the world’s leading advocate for women.

The cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood – a journey that is only each individual’s to choose,” says Amy Hauk, CEO Victoria’s Secret and PINK.

The inspiration behind the global campaign and authentic stories shared throughout are part of the brand’s dedication to evolving, listening, and reinforcing that beauty was always for the individual to define.

The campaign talent speak from their personal experiences and address the importance of recognizing that women are undefinable by anyone but themselves…

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Victoria’s Secret Launches Undefinable Global Campaign Starring Bella Hadid, Hailey Bieber and more

Victoria's Secret introduces 'Undefinable' -- a global campaign designed to cement the brand's continued commitment to welcoming and championing women's voices and unique perspectives.

Unlock the rest of this story

More from Retail

Louis Vuitton Turns Seoul’s Dosan Store Into La Bibliothèque

Michael Kors Brings Handbags and Wellness to Its Largest Jet Set Lounge in Paris

Messika Opens a Lille Boutique With Long-Standing Partner Maison Lepage

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