Gap Launches First Gamified Collectible NFT Experience

The gamified experience encourages customers to collect Gap hoodie digital art at the Common and Rare levels, which unlocks the opportunity to purchase the Epic limited edition digital art by Brandon Sines, the artist behind Frank Ape, and a physical Gap x Frank Ape by Sines hoodie.

This collaboration aligns with Gap’s values of modern American optimism and emphasizes community, creativity, and self-expression. Gap‘s digital collectibles are available exclusively on gap.com/nft and feature four levels: Common, Rare, Epic, and One of a Kind.

The first level, Common, was on sale for 2 tez (XTZ) each until January 15, with additional drops available over the next two weeks. The digital collectibles are available on a first-come, first-served basis, with limited editions at the Rare and Epic levels.

In line with Gap’s commitment to sustainability, the company has chosen to leverage Tezos, an open-source blockchain known for its energy-efficient approach and low carbon footprint…