IPSY Launches In Mexico With Becky G As Face of Campaign
IPSY, the world’s preeminent beauty subscription, today announced that it will launch in Mexico. IPSY is a Beauty For All Industries (BFA) brand, home to beauty
IPSY Launches In Mexico With Becky G As Face of Campaign
IPSY, the world’s preeminent beauty subscription, today announced that it will launch in Mexico. IPSY is a Beauty For All Industries (BFA) brand, home to beauty subscriptions IPSY and BoxyCharm, as well as brand incubator Madeby Collective and personal care brand, Refreshments.
Founded in 2011, IPSY delivers a highly personalized beauty subscription to delight its members with products fit for their lifestyle. Since its inception, content creators and expert makeup artists have played a foundational role in the IPSY experience, providing product education to all Ipsters, from the beauty beginner to the more advanced connoisseur alike. IPSY will enter Mexico in partnership with renowned second-generation Mexican American singer and actor Becky G, first through its signature Glam Bag, which delivers 5 deluxe sample beauty products personalized to each member in a unique makeup bag.
“IPSY was born out of a single mission: to inspire self-expression and celebrate unique beauty,” says…
Marcelo Camberos, Beauty For All Industries (BFA) Co-founder and CEO. “We catalyzed a movement to democratize the beauty industry and over the last decade we’ve continually pushed the envelope to redefine what it means to be beautiful.
We’ve built an incredibly passionate and engaged community of beauty lovers, including thousands of content creators from virtually all walks of life, who have helped us break down barriers to actualize our vision of making beauty more inclusive and welcoming to all.
As a Latino who has lived in Mexico for many years, I am personally thrilled to welcome the country’s rich heritage, regional diversity, and beauty sensibility into the world of IPSY, and to provide its fast-growing beauty community with access to brands and products we know they’ll love.” IPSY, inspired by the Latin word ipse, or self, brings together a community-first mentality, cutting-edge technology, and innovative content creation to deliver a one-of-a-kind member experience.
It partners with hundreds of the most coveted brands from around the world and utilizes a proprietary algorithm, IPSY Match, to personalize every Glam Bag to the member. Combined with more than 200 million…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.