Instacart Expands Advertise Initiative With New $1 Million to Support Women-Owned Brands

The Instacart Ads Initiative is designed to support historically underrepresented, emerging brands directly within the Instacart Marketplace by leveraging the company’s advertising products.

Instacart Ads currently offers self-service and managed ad services for more than 5,000 CPG brands of all sizes, helping them connect with customers in the digital aisles while online grocery shopping.

“In time to celebrate and honor Women’s History Month, we’re proud to launch the second wave of our Instacart Ads Initiative focused on driving growth for women-owned brands in the digital aisles.

Our launch partners – Sweet Loren’s, Three Wishes Cereal, and Twrl Milk Tea – are led by accomplished women, who are growing their businesses with our ads products,” said Ali Miller, Head of Ads Product at Instacart…