The Future of Fast Fashion is Digital Sewing, Says Factory Owner

Ditto, a new digital sewing technology addresses both a top frustration among sewists – 33% rank patterning tasks as their least favorite part of sewing* – and a sizable market opportunity. There are 35 million active sewists in the U.S. and sewing machine sales continue to grow, adding new consumers who are skewing younger.

Meanwhile, sewists are going digital with PDF patterns from indie pattern makers. Credit: Ditto™ “Ditto compresses hours into minutes, eliminating the errors, frustration, and time-consuming reality of traditional patterns,” said Filippo Robotti, general manager of Ditto and vice president of strategy at SVP Worldwide.

“Most importantly, Ditto is a tool to enable creativity.

The same technology that accurately and easily projects patterns gives sewists the ability to customize measurements and modify the designs in just a few clicks – a concept that once seemed impossible.” The idea for Ditto began as a way to simply solve these pain points, but it has since grown into a tool that makes sewing and patterning more inclusive, more accessible, and more creative…