Brooklyn’s experiential concept store, HOUSE OF SHOWFIELDS, recently announced the arrival of over twenty new brands to its Williamsburg location. This exciting addition expands the store’s carefully curated selection of innovative and unique products across various categories, including home goods, wellness, fashion, and more.
Launched in 2019, SHOWFIELDS is a lifestyle discovery store that features rotating, themed curations of mission-driven products, art, and events that can be found “IRL” (in real life) for the first time. With stores in Manhattan, Brooklyn, Miami, Washington DC, and Los Angeles, SHOWFIELDS has created a unique opportunity for brands to run measurable retail campaigns in some of the world’s most desirable retail locations.
The latest curation at the Brooklyn location includes new additions such as Branch Basics, Floof, Nalgene, Ollie, and Mochidoki. The Dining Room area, perfect for spring entertaining, now features Crow Canyon Home, Heralcea, and Sweetapolita. Gourmand shoppers can sample food and…
treats from Lifeway Kefir, Dream Pops, Gardyn, Oobli, and Death Wish Coffee. Wellness enthusiasts can discover brands like Little Bird, High Priestess, and Natural Patch, while THC-infused beverages from Cantrip are also part of the latest selection.
Style and Beauty shoppers will find Bric’s Milano, Seamless Lingerie, Pangea, Alpine Provisions, and skincare from Kosterina. Love Weld, already available in SHOWFIELDS Miami and NOHO, now has a space in Brooklyn where shoppers can treat themselves to permanent jewelry by appointment or walk-in.
SHOWFIELDS’ unique approach to retail offers brands a chance to build an emotional experience with customers, focusing on marketing rather than just sales. The store’s interactive element sets it apart from traditional department stores, providing a more engaging shopping experience for customers.
One of the significant opportunities for brands partnering with SHOWFIELDS is the data and information the store can provide. The NYC space has one sensor for every 90-square-feet of store space, offering real-time data to each brand inside SHOWFIELDS…
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