FERMÀT, the San Francisco-based AI-native commerce platform, has announced a $45 million Series B funding round led by VMG Partners, with participation from QED Investors, Greylock, Bain Capital Ventures, and Courtside Ventures. This investment will accelerate FERMÀT’s mission to deliver hyper-personalized shopping experiences for both human and agentic shoppers, preparing brands and agencies for a new era in digital commerce.
Addressing Consumer Shift in Digital Commerce
The e-commerce landscape is rapidly evolving, with customer acquisition costs rising and consumer expectations for personalization at an all-time high. The global e-commerce market is projected to surpass $8 trillion by 2027, yet brands face mounting challenges in standing out and delivering targeted experiences at scale.
FERMÀT aims to empower brands to tailor every touchpoint of the customer journey, enabling merchants to deploy highly personalized, AI-driven commerce journeys without the need for massive engineering teams or prohibitive costs.
Indy Guha, General Partner at VMG…
Partners said: “VMG’s investment in FERMÀT is the result of countless CMO conversations. Brands and retailers are hungry for ‘the art of the possible’ in hyper-personalized commerce, and we believe AI makes that achievable.
As the industry stands at an inflection point across AI, data, and brand-building, FERMÀT is a foundational platform for brands seeking to win the next decade of consumer engagement.” FERMÀT’s platform learns from each brand’s data to determine and deliver the best possible commerce experience for every shopper—whether human or agentic—mirroring the data-driven optimization seen in platforms like Meta.
FERMÀT as a Category Creator Founded in November 2021 by Rishabh Jain and Shreyas Kumar, both former LiveRamp executives, FERMÀT has quickly established itself as a category leader in AI-native commerce. Since its Series A, the company has grown ARR by more than 5X and tripled its team size.
FERMÀT now powers shopping journeys for major brands such as BISSELL, Backcountry, Unilever (Olly), Glossier, Adapt Naturals, GNC, ILIA Beauty, and partners with agencies like Tinuiti and Common Thread Collective. Chris Chang, SVP Strategic Partnerships at Tinuiti said: “At…
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