Behave Bras Shark Tank Update

The Founding Story: When Necessity Breeds Innovation Athena Kasvikis, Founder & CEO, experienced the struggle of finding supportive, comfortable bras firsthand. Growing up in a large Greek family, she developed what she describes as “two big problems“: large breasts at a young age that caused significant discomfort and pain.

As an athlete who played soccer, the challenge became even more pronounced. The founder’s background in brand management at Procter & Gamble provided her with valuable business acumen.

After years of dealing with “constant quad-boob, painful shoulder divots, and constant discomfort,” Athena Kasvikis said, “Enough is enough!” She founded Behave Bras because she “got sick and tired of not being comfortable in her own skin” and wanted something that was “wire-free and supportive”.

What makes Athena an innovator is her consumer-first approach. Having experienced the problem intimately, she knew exactly what solution was needed. She envisioned fabric “seat belts” coming out of each cup that would keep breasts secure regardless of position…