PepsiCo is turning up the heat on summer style with a headline-making collaboration: the Pepsi x Samii Ryan capsule collection. Merging the retro flair of Y2K nostalgia with rodeo-core accents and the unmistakable spirit of PEPSI Wild Cherry, this limited-edition drop is set to become a staple for fashion-forward fans when it launches online and in select specialty retailers on July 11, 2025.
An Ode to Expression and Flavor
Curated in partnership with trendsetting designer Samii Ryan, the capsule is designed to channel summer’s fizzy energy, Y2K nostalgia, and the freedom to express your boldest self. Each piece in the collection is awash in vibrant cherry red hues, evoking the taste of Pepsi Wild Cherry, while bold, retro Pepsi iconography nods to classic Americana and vintage advertising.
“Pepsi is iconic—it’s more than a drink, it’s a feeling,” said Samii Ryan, founder and designer of Samii Ryan. “Just like our brand,…
it’s about joy, energy, and showing up exactly as you are. We’re thrilled to top this summer with a rodeo-inspired, wild cherry twist.” What’s in the Collection? The Pepsi x Samii Ryan collection features an irresistible blend of essential streetwear pieces and playful statement designs for summer.
Fans can look forward to: Vintage-inspired denim jackets with embroidered PEPSI Wild Cherry detailing and classic rodeo-core silhouettes Graphic tees showcasing wild cherry motifs, stylized Pepsi logos, and bold, retro summer graphics Cozy sweats in cherry red and soft, modern neutrals—ideal for cool nights or music festivals Statement accessories, including trucker hats, cross-body bags, and playful charms that echo Y2K and Western influences Every item captures a unique twist on the rodeo-core trend, drawing from Western motifs, oversized hardware, classic tailoring, and a palette of cherry red, white, and vintage blue that speaks to PEPSI’s iconic branding revival of the early 2000s.
Why This Collaboration Works Samii Ryan’s brand is known for blending laid-back streetwear with feminine flair and collectible drops that inspire a sense of community. Partnering with PepsiCo, a pioneer…
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