Pacsun Launches TikTok Super Brand Day With 24-Hour Livestream and Exclusive Drops

An Immersive Kickoff at the Soho Flagship in NYC The festivities begin July 24 with a high-profile consumer creator event at Pacsun’s iconic Soho store. The flagship’s whitespace will transform into a digital-first shopping playground, complete with interactive displays and live content streaming direct from the floor.

Top TikTok creators will join the action, mixing exclusive product previews with Q&As and behind-the-scenes content to engage both in-store and online audiences. Livestream Shopping Revolution: Rotating Deals, Exclusive Drops, and a 24-Hour Streaming Marathon From July 25 onward, Pacsun goes all-in on livestream commerce.

Tune into Pacsun’s TikTok Shop for daily live sessions hosted by your favorite creators, where hourly changing deals, flash product drops, and live styling advice keep the experience fresh and fun. The highlight of the campaign is the ambitious 24-hour livestream marathon, running from July 25 at 4 PM PT to July 26 at 4 PM PT.

Whether you’re a night owl or early riser, you’ll catch exciting limited-time offers and get real-time product spotlights throughout the day and night. Expect up to 50% off select items, hourly rotating discounts on denim,…