Gap Inc. Embraces Klarna as U.S. BNPL Usage Exceeds 25% Among Millennials

Expanding Payment Options for Modern Apparel Shoppers Effective immediately, U.S. shoppers on Gap, Old Navy, Banana Republic, and Athleta’s websites and apps can choose Klarna’s “Pay in Full” or “Pay in 4” services at checkout.

The “Pay in Full” feature enables immediate settlements, while “Pay in 4” lets customers split purchase costs into four interest-free installments, aligning with surging consumer demand for budgeting-friendly options.

“We are excited to offer our customers more choice, convenience, and control by offering a variety of payment options across our portfolio of brands,” Kevin Meiners, head of loyalty and payments at Gap Inc., said in the official announcement.

Klarna’s Chief Commercial Officer, David Sykes, emphasized, “By offering Klarna at checkout, Gap Inc…