Dickies acquired for 600 million dollars by Bluestar Alliance

The Deal: A Shift in Heritage Workwear According to VF Corp, the agreement will see Dickies, which boasts over 100 years of history, transition from VF’s portfolio to Bluestar Alliance, a brand management powerhouse known for its expansive reach and ability to reinvigorate classic labels.

Notably, the $600 million sale price stands below the $800.7 million that VF Corp paid for Dickies in 2017, reflecting the dynamic nature of brand valuations in the current market.

Dickies is available in 55 countries and has cemented its position as a household name across North America and globally, recognized for its blend of utility, durability, and streetwear influence.

With the deal expected to close by the end of 2025, Dickies will join Bluestar’s roster of brands, which spans over 500 licensees and more than 500 brick-and-mortar stores worldwide…