Aukera Raises $20M Eyeing 30 New Stores for Lab-Grown Diamonds

Aukera: What Sets the Brand Apart? Founded by Lisa Mukhedkar and Kumar Saurabh, Aukera operates as a premium omnichannel fine jewelry movement.

Capitalizing on a surge of interest from younger, better-informed shoppers, Aukera’s core pitch is “diamonds without compromise”—high-carat, IGI-certified lab-grown stones set in white, pink, or yellow gold and platinum, at everyday price points.

Its evolving catalog spans solitaires, fashion pieces, and customizable bridal jewelry, appealing to a consumer base hungry for both sustainability and personalized luxury. As CEO Mukhedkar explains: “The demand for lab-grown diamonds in India is growing phenomenally.

Our customers, who started buying from us out of vague curiosity, are now engaging with the brand with an intent to buy backed by trust. We are seeing very high repeat and referral rates. It is between 25 and 30% within a period of six to eight months”…