Soch, one of India’s most beloved ethnic wear brands, is taking a bold international leap by announcing plans to open new stores across Canada as part of an ambitious global expansion strategy in 2024 and 2025. Having already established its first Canadian location on North Park Drive, Brampton. Soch is setting the stage for an extended rollout of designer sarees, salwar suits, kurtas, and fusion wear for the vibrant Indian diaspora and growing multicultural communities nationwide
The Canadian Debut: Heritage Meets Modern Retail
The inaugural Soch store in Brampton brings with it a wide range of exclusive ethnic collections, from stylish designer sarees and lehengas to contemporary kurtas, kaftans, and kurta sets. According to the official company statement, the new store—situated in the heart of North Park Drive, Brampton—will officially open its doors on May 18. Thoughtfully designed, the space will showcase the brand’s newest collection, featuring an extensive selection…
of elegant designer ethnic wear such as sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans. The store launch was commemorated with events and promotions highlighting Indian culture and heritage, connecting new Canadian shoppers to the Soch legacy.
In-store tech features like Endless Isle and omnichannel shopping—already cornerstones of Soch’s Indian retail strategy—ensure shoppers have access to a seamless blend of physical and digital browsing, as well as a robust exclusive website for Canada.
CEO and Co-founder Vinay Chatlani said, “We have been looking at southeast Asia, North America and Canada and we saw a good location. It was a franchisee that is actually known to an Indian franchisee of ours.
We’ve seen the performance of similar brands, or other brands, in this space and we just thought it was a good place to start…
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