This September, legacy denim label Levi’s® announced a major milestone: Alia Bhatt, one of India’s most celebrated cinematic style icons, is now the brand’s Global Brand Ambassador. This partnership combines the timeless cool of Levi’s with Alia’s youthful global reach, creating the perfect catalyst for the next chapter as denim evolves for a new generation.
“Alia Bhatt’s influence transcends film and fashion; she shapes conversations,” said Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co. “As we grow our women’s portfolio and lead the shift towards expressive, style, and comfort-first fits, Bhatt brings cultural credibility and style authority. Together, we’re reinforcing Levi’s as one of the most relevant denim brands.”
Women’s Fashion at a Turning Point
Industry watchers echo the sentiment. Vogue India calls this the moment that relaxed fits and wider silhouettes move from seasonal trends to everyday essentials, and Levi’s is spearheading this transformation…
with Bollywood actor Alia Bhatt as their new brand ambassador. A Shared Vision: Beyond Classic, Toward Trend-Forward Both Alia Bhatt and Levi’s® seek to reflect how a new global community wants to dress—contemporary, expressive, and inclusive. Alia Bhatt’s zestful spirit perfectly embodies this ethos.
For me, a pair of denims is never just that; it’s something you live in and make your own. Denim is about celebrating who you really are. Levi’s has always been at the heart of this global movement, and I’m thrilled to now be a part of it as their brand ambassador.
This vision will drive the evolution of Levi’s® women’s collections, seeing reinventions of classics alongside trend-driven cuts—loose fits, wide-legs, and silhouettes built for movement, ease, and individuality.
From Campaigns to Catwalk: Alia Ushers In the “Baggy Is Back” Movement Levi’s® chose Alia Bhatt and fellow star Diljit Dosanjh to front its latest Baggy is Back campaign…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.