Target is Kicking Off 2026 with Wellness as its Priority

Target is kicking off 2026 in its “wellness era,” expanding its health and wellbeing offering by 30% with thousands of new items, most priced under $10, to cement its role as a trend driven, affordable wellness destination. The retailer is pairing this bigger assortment with refreshed in store and digital experiences, from curated hubs to personalized recommendations, to help guests build everyday routines that feel stylish and accessible.​

A 30% bigger wellness assortment

Target Corporation is expanding its 2026 wellness assortment by about 30%, adding thousands of new products and more exclusives than ever across food and beverage, baby, beauty, health, apparel, and more. The expanded range leans into high interest wellness trends like protein forward eating, targeted supplements, functional drinks, performance apparel, and family wellness essentials.​

Guests will see new and expanded national and niche wellness brands, including ButcherBox’s exclusive retail debut of 100% grass fed beef, plus on…