The Top 10 It Bag Index of 2025

“The New Birkin” Sentiment 9.8 2 Arcadie Miu Miu Viral Suede & Charms Trend 9.5 3 Empire Carryall Coach High End Design at Accessible Price 9.2 4 Le Teckel Alaïa Unique Silhouette & TikTok Virality 8.9 5 Andiamo Bottega Veneta Craftsmanship & “Quiet Luxury” 8.7 6 Squeeze Bag Loewe Innovative Hardware & Street Style 8.5 7 Gaby Vanity Saint Laurent Compact Luxury & Evening Appeal 8.3 8 Slim Symmetry Savette Minimalist “Insider” Favorite 8.0 9 Hug Bag Ferragamo Brand Resurgence & Modern Classic 7.8 10 Buckle Bag Prada Runway to Street Transition 7.5 1.

The Row – Margaux The Margaux is the undisputed “It Bag” of 2025. Often referred to in online discourse as the “New Birkin,” it has transcended trend status to become a generational icon. Its success is driven by the “Quiet Luxury” movement and a genuine scarcity that has fueled a massive resale market.

Unlike other bags, the Margaux’s sentiment is rooted in its utility and timelessness rather than flashy logos. Credit: The Row 2. Miu Miu – Arcadie If the Margaux is the “serious” bag of the year, the Arcadie is the “fun” one. Miu Miu dominated 2025 by tapping into the “bag charm” and “personalized luxury” trend. The Arcadie,…