CHANEL Returns to Biarritz With an Ephemeral Boutique Ahead of Its Cruise 2026/27 Show

and Biarritz combined, CHANEL employed 300 women workers. The Collection on Display The ephemeral boutique presents the CHANEL COCO BEACH 2026 collection, a line designed in direct dialogue with the spirit of Biarritz and its long association with a relaxed, sun drenched elegance.

Drawing inspiration from the emblematic setting in which the couturière first introduced her collections, the presentation connects the maison’s earliest creative instincts to its current aesthetic direction.

The choice of Biarritz for both the ephemeral boutique and the Cruise show marks a deliberate act of return, one that is as much about identity as it is about fashion.

A New Era, a Founding Address The Cruise 2026/27 show on April 28 carries additional significance as one of the first major runway presentations under the creative direction of Matthieu Blazy, who became CHANEL‘s fourth artistic director following the tenures of Karl Lagerfeld and Virginie Viard…