e.l.f. Cosmetics Backs Katherine Legge’s History Making Indy 500 and Coca Cola 600 Double

e.l.f. Cosmetics is backing race car driver Katherine Legge as she attempts one of motorsport’s rarest feats: “The Double,” racing the Indianapolis 500 and Coca Cola 600 on the same day, May 24, 2026. If successful, Legge will become the first woman ever to attempt the 1,100 mile challenge across two disciplines and e.l.f. is turning the effort into a full scale, on and off track activation under the banner eyes.lips.fuel.

Katherine Legge’s history making Double

On Sunday, May 24, Katherine Legge will start the day at the Indy 500 in Indianapolis and then fly to Charlotte Motor Speedway to race the Coca Cola 600 later that evening. “The Double” demands that drivers adapt in a single day from an IndyCar open wheel race to a NASCAR Cup Series stock car race, covering a combined 1,100 miles with entirely different vehicles, speeds and physical demands.

Only five drivers in history…

have ever attempted the Double and just one Tony Stewart has successfully completed all 1,100 miles. Legge will be the first woman to take on the challenge, adding a new chapter to her own career and to motorsport history. She’ll drive for A.J. Foyt Racing at Indy, then for Live Fast Motorsports at Charlotte with e.l.f.

as primary sponsor in both races. Why e.l.f. is on the car and in the fan zone This is the fourth year of partnership between e.l.f.

and Legge, built on what the brand calls a shared belief that “when women are given access to spaces traditionally closed to them, anything is e.l.f.ing possible.” The company points to stark statistics behind its motorsports push: Women receive just 1%** of all sport sponsorships.

Women account for only 4%** of drivers on tracks. Women are 2x** more likely to feel forced out of racing within five years…

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e.l.f. Cosmetics Backs Katherine Legge’s History Making Indy 500 and Coca Cola 600 Double

e.l.f. Cosmetics is backing race car driver Katherine Legge as she attempts one of motorsport’s rarest feats: “The Double,” racing the Indianapolis 500 and Coca Cola 600 on the same day, May 24, 2026.

Katherine Legge’s history making Double

Unlock the rest of this story

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