AllSaints Brings British Urban Edge to Mall of Egypt’s Fashion Mix
AllSaints has officially opened at Mall of Egypt, bringing the British contemporary label’s urban, East London rooted aesthetic to one of Cairo’s biggest retail destinations. Known for leather jackets, pared back tailoring and premium knitwear, the brand adds a cool, grungy edge to the mall’s growing mix of international fashion names.
AllSaints expands its footprint in Egypt
The Mall of Egypt opening builds on AllSaints’ recent expansion in the country, which included its first standalone African store at Cairo’s Mall of Arabia in 2024 and a second location at City Centre Almaza. Industry reports note that the brand moved into Egypt “responding to strong local demand,” positioning the country as a key growth market in the wider MENA region.
Now, with a presence at Mall of Egypt, AllSaints is anchoring itself in another high traffic, destination mall, known for its mix of fashion, entertainment and family attractions.
What AllSaints brings…
to Mall of Egypt In line with its global concept, the Mall of Egypt store offers a full ready to wear and accessories edit for men and women, including: Signature leather and biker jackets. Denim, tees and knitwear with the brand’s characteristic washed down, lived in feel.
Footwear and bags that complete its urban, slightly grunge leaning silhouette. As one local recap put it about another Egypt store, the space reflects “everything AllSaints stands for: attitude, craftsmanship and modern edge” a description that applies equally to the new Mall of Egypt location.
Why this opening matters for the mall For Mall of Egypt, welcoming AllSaints “further strengthens our fashion offering and enriches the mall’s retail mix with its distinctive urban style, premium craftsmanship and globally recognised apparel,” as the opening announcement notes.
It helps the mall: Broaden its contemporary fashion proposition beyond more classic or logo driven brands. Appeal to a younger, style conscious customer looking for international street‑inflected labels. Reinforce its status as a regional fashion hub, not just a local shopping centre…
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