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Strawberry Fields by The Plaza How Kate Spade Duo Sweetens Rockefeller Center

The boutique's visual merchandising showcases the brand's playful icons and bold colors, creating an in-between world of orchards and coastlines.

FashionNews

Strawberry Fields by The Plaza How Kate Spade Duo Sweetens Rockefeller Center

At Rockefeller Center in New York CityKate Spade New York turns its windows into a summer daydream. At the brand’s Rockefeller Center boutique at 610 Fifth Avenue, a red woven Duo bag hangs against an English Sea Blue backdrop, overflowing with strawberries that spill into soft, sculpted mounds below. The scene is simple at first glance, but it quickly reads as a full visual story: a hero bag in vivid red, suspended in a field of berries, framed by the iconic stone and glass of midtown NYC.

Across five windows, Kate Spade stretches this idea into a narrative sequence. One window magnifies the Duo into an oversized object, complete with a playful strawberry charm. Others introduce a spectrum of summer color, layering reds, blues and warm tones to suggest “strawberry fields by the sea.” Each window acts like a chapter in a short visual story, connected by the same…

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