JeweleryNews

DoDo Jewels turns Enoteca Cotti into La SOSTA an Italian road trip ritual

Milan Men's Fashion Week SS27 featured a unique Italian road trip experience at Enoteca Cotti, where DoDo Jewels showcased its men's styling.

Published: Jun 24, 2026 6:40 AM

By RETAILBOSS Team

JeweleryNews

DoDo Jewels turns Enoteca Cotti into La SOSTA an Italian road trip ritual

DoDo Jewels brought a distinctly Italian ritual into the heart of Milan Men’s Fashion Week with La SOSTA, a one night experience that reimagined the most iconic moments of an Italian road trip inside Milan’s historic Enoteca Cotti. Set against shelves of wine and the lived-in atmosphere of a 1950s enoteca, the brand used the stopover concept as a poetic frame for its new men’s offer and A Journey of Emotions summer storytelling.

La SOSTA: an Italian road trip, rewritten In Italian, “la sosta” is the pause the roadside stop where you stretch, share stories and reset before continuing the journey.

For Milan Men’s Fashion Week SS27, DoDo Jewels took that ritual and staged it at Enoteca Cotti, a historic Milanese wine shop founded in 1952 and a long-standing reference point for the Brera neighbourhood.

The evening was conceived as “the most iconic rituals of an Italian road trip” translated into an intimate fashion week moment: arrivals and departures, glasses raised, quick conversations and lingering glances, all wrapped around jewellery and images rather than petrol stations and autostrade.

The choice of an enoteca not a showroom signals who DoDo sees as its customer: urban, cultured, and drawn to small, symbolic luxuries that slot into everyday rituals…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss jewelery coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

Featured Events

LTK Con 2026 promotional artwork featuring Emma Grede

Recommended Articles

Bvlgari Unveils Eclettica High Jewelry Inside a Contemporary Villa Above The Mediterranean

Bvlgari's Eclettica collection merges sculpture, painting, and architecture into exquisite high jewelry, showcasing exceptional gemstones and innovative designs.

JeweleryRetail

Jeanel Alvarado4 weeks ago

Tiffany & Co. Reimagines Its ION Orchard Triplex Flagship For Jewelry Art and Archival Pieces in Singapore

Located at 2 Orchard Turn, the flagship is a celebration of Tiffany's unparalleled craft and artistry, offering an extraordinary destination for artistry, inventiveness, and craft in the heart of Orchard Road.

JeweleryNews

Jeanel Alvarado2 months ago

Gucci High Jewelry Turns Flora Knots And Iconic Signatures Into a Colored Gemstone Labyrinth

The latest Gucci High Jewelry collection, inspired by the Labirinti Gucci concept, includes around 140 unique creations across four design families.

JeweleryLuxury

Jeanel Alvarado2 months ago

Bvlgari Turns Rome’s Summer Windows Into Davide Pizzigoni Inspired Mediterranean Villas

Experience BVLGARI's immersive Summer Windows in Rome, where iconic 90s illustrations by Davide Pizzigoni come to life in vibrant 3D installations.

JeweleryLuxury

Shipra Bohara2 months ago

Cartier Brings The Language of Colour to Melbourne as Its NGV Blockbuster

From iconic watches to historic gemstones, Cartier's exhibition at the NGV International celebrates the evolution of design and the enduring allure of fine jewelry.

JeweleryLuxury

Jeanel Alvarado2 months ago

Van Cleef and Arpels Turns Harrods Into an Immersive Perlee Playground

Arthur Hoffner's kinetic golden bead installations will transform Harrods into a three-dimensional sketch of the Perlée collection, showcasing its versatility and craftsmanship.

EventsJewelery

Shipra Bohara2 months ago

Qeelin Turns Beijing’s Ziyunxuan Into a Miracle Garden of Fine Jewellery

The exhibition at Ziyunxuan transforms the venue into a poetic sanctuary, inviting visitors to experience craftsmanship and heritage through a world of light, shadow, and sound.

EventsJewelery

Shipra Bohara2 months ago

Bvlgari Turns Via Montenapoleone Into a Davide Pizzigoni Inspired Italian Summer Daydream

Inspired by Davide Pizzigoni's 1991-2007 illustrations, the boutique transforms into a curated moment of discovery.

JeweleryLuxury

Jeanel Alvarado2 months ago

View all Jewelery

The Cult-Status Index: Top Fashion Brands with a Cult-Like Following

The Most-Searched Brands on Mytheresa So Far This Year

World’s Most Visited Fast Fashion Websites (Jan 2026)

Top 10 Luxury Fashion Resale Websites

Most Influential Luxury Maisons

DoDo Jewels turns Enoteca Cotti into La SOSTA an Italian road trip ritual

Milan Men's Fashion Week SS27 featured a unique Italian road trip experience at Enoteca Cotti, where DoDo Jewels showcased its men's styling.

Unlock the rest of this story

More from Jewelery

Pandora Backs Nordic Fashion Talent During Copenhagen Fashion Week’s 20th Year

Tiffany & Co. Celebrates 99 Interns and Its First SPARK Retail Cohort

Hillberg & Berk Opens Its 19th Store To Mark 19 Years in Business

Cartier Turns Saint Tropez Into a Three Week Le Chœur des Pierres High Jewellery Destination

Featured Events

LTKCon 2026

New York Fashion Week (September)

London Fashion Week (Autumn)

Milan Fashion Week: Women’s Spring Summer 2027

Recommended Articles

Bvlgari Unveils Eclettica High Jewelry Inside a Contemporary Villa Above The Mediterranean

Tiffany & Co. Reimagines Its ION Orchard Triplex Flagship For Jewelry Art and Archival Pieces in Singapore

Gucci High Jewelry Turns Flora Knots And Iconic Signatures Into a Colored Gemstone Labyrinth

Bvlgari Turns Rome’s Summer Windows Into Davide Pizzigoni Inspired Mediterranean Villas

Cartier Brings The Language of Colour to Melbourne as Its NGV Blockbuster

Van Cleef and Arpels Turns Harrods Into an Immersive Perlee Playground

Qeelin Turns Beijing’s Ziyunxuan Into a Miracle Garden of Fine Jewellery

Bvlgari Turns Via Montenapoleone Into a Davide Pizzigoni Inspired Italian Summer Daydream

Unlock the rest of this story

More from Jewelery

Featured Events

Recommended Articles

Sign up for RetailBoss Daily Newsletter