Burberry Honours 2026 Icon Award Winners Living its Values of Protect, Explore and Inspire
Burberryhas named the winners of its 2026 Icon Awards, honouring individuals and teams across its global community who have made an exceptional impact over the last year. The programme shines a light on colleagues who go beyond what is expected and embody the house’s values of Protect, Explore and Inspire in their day to day work.
Putting Burberry’s values at the centre
The Icon Awards are rooted in Burberry’s three core values, which the brand describes as the behaviours that bring its purpose to life and guide everything from design to decision making. Protect speaks to how the company supports people and the environment, Explore captures innovation and learning, and Inspire focuses on creativity and positive impact.
Award categories are structured around these values, recognising performance that protects colleagues and communities, explores new ideas and horizons, or inspires others through leadership and creativity. By tying recognition directly to the…
values framework, Burberry reinforces the idea that culture is built through everyday actions, not just through campaigns or seasonal collections.
Alexandra McCauley on what makes an icon Reflecting on the 2026 edition, Alexandra McCauley, Chief People Officer at Burberry, highlighted how the awards surface the stories behind the brand’s culture.
She said that what makes the Icon Awards special is the inspiring stories of colleagues who make a difference to the business, clients and culture, and the way people recognise one another through nominations and support.
McCauley noted that seeing colleagues lift each other up is a powerful reminder that the values of Protect, Explore and Inspire are not just words. In her view, they are brought to life every day through the actions of teams across regions and functions…
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