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Off White™ Launches TIME, Turning its Most Iconic Design Codes

TIME expands Off-White's accessories strategy, presenting a global offering that aligns with the brand's vision of everyday life as a canvas for expression.

ExclusiveNews

Off White™ Launches TIME, Turning its Most Iconic Design Codes

Positioned as an objects first concept, Off-White™ TIME translates core brand signatures industrial references, directional typography, playful symbolism and street lux attitude into a curated set of items that sit at the intersection of fashion and function. Each piece is conceived to be worn, collected and expressed, emphasizing that an Off-White™ object is as much about personal identity and culture as it is about utility. In true Off-White™ spirit, TIME treats accessories as modern icons, designed to carry the brand’s point of view into everyday gestures.

The launch also marks an important step for the brand’s accessories strategy, expanding its universe beyond apparel and footwear into a more defined object category. By framing TIME as “more than a collection,” Off-White™ signals that these pieces are intended to live across seasons and contexts, forming part of a long-term visual vocabulary rather than a one off drop. Whether worn daily, collected as…

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