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Adidas Brings Sport Originals and Creativity Together in Copenhagen

This store combines adidas's sportswear and Originals collections in a cohesive retail experience.

Published: Sep 1, 2026 5:20 AM

By Alyssa Jade Mann

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Adidas Brings Sport Originals and Creativity Together in Copenhagen

adidas has opened its first Nordic Brand Center in Copenhagen, strengthening the sportswear company’s presence in the region with a new retail destination on Købmagergade. Opened on August 27, the store brings together adidas performance categories, outdoor products, football, running, training and Originals under one roof.

The new location combines a clean, product led retail design with futuristic elements and locally commissioned art by Emily Bisgaard. It is designed to give customers in Copenhagen a fuller view of the adidas universe, moving beyond a conventional sportswear store to create a space focused on sport, creativity and community.

A New Nordic Retail Destination The Copenhagen Brand Center marks an important expansion for adidas in the Nordic market. Located at Købmagergade 44C in central Copenhagen, the store sits in one of the city’s key retail areas, surrounded by fashion, design, lifestyle and cultural destinations.

The new format brings together several adidas categories that are often presented separately. Customers can explore running, football, training, outdoor and adidas Originals in one location, making it easier to discover the different sides of the brand.

For adidas, the store offers a direct way to engage with a market that values both performance and design. Copenhagen is known for its strong cycling, running and outdoor communities, as well as a fashion culture that embraces functional, minimalist and sport-inspired dressing. The Brand Center is designed to serve those…

Adidas Brings Sport Originals and Creativity Together in Copenhagen

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