MarketingNews

Salomon Brings Gravelanza to Los Angeles With Team Racing and a Five-Mile Run

The October 3 event in Griffith Park combines gravel running, live music and community activities.

Published: Sep 7, 2026 8:35 PM

By Alyssa Jade Mann

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Salomon Brings Gravelanza to Los Angeles With Team Racing and a Five-Mile Run

Image: Salomon. Video: Stept Studios.

Salomon is bringing Gravelanza to Los Angeles on October 3, with a gravel-running festival in Griffith Park combining a Run Crew Battle, a five-mile solo challenge, live music and community activities. The event gives the brand a participation-led setting for its running message, with entry points for both teams and individual runners.

Salomon’s Gravelanza Los Angeles event film. Video: Stept Studios. A Running Event With Two Ways to Take Part Salomon says registration is open and invites runners to assemble a team for the Run Crew Battle or enter the solo challenge.

Those two formats place organised crews and individual participation within the same event, while the music and community programme extend the experience beyond the running course. The brand’s announcement encourages runners to step away from the road and explore gravel running.

Griffith Park anchors that invitation in a named Los Angeles location, giving the campaign a concrete destination and date. Connecting Campaign Content With Participation The accompanying promotional video is credited to Stept Studios. Paired with the event announcement, the film leads into a clear action: register for a run.

The creative and the event therefore work together as a local activation, connecting a visual running story with an opportunity to join it. From a brand-strategy perspective, the mix of crew competition and a solo route offers different ways to participate in the same community…

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