Salomon Repairs Nearly 50 Products on Site at London Running Festival

The brand said the festival, organized by Like The Wind, also gave London runners an introduction to gravel running and a preview of GRAVELANZA ahead of its planned London debut in 2027. The repair stand gave visitors a practical service alongside the sporting program.

Its workshop added another dimension by using existing campaign materials as the raw material for new bags, making the reuse process visible and participatory. Salomon ambassador Luke Tarrant joined the workshop and connected with attendees. Photographs of the activation were credited to Saul Brown and Tom Copeland.

Repair can create an interaction with customers after a purchase, while an event gives that service a setting where people can see the work and ask questions. Salomon’s reported repair and workshop counts provide a concrete measure of the activity delivered over the weekend.