adidas Originals Launches BamBam’s EYES ON ME Collection in Thailand

The collection brings BamBam’s signature together with the Three Stripes and Trefoil. A crystal-embellished eye emblem references his own eyes, while XCVII, the Roman numeral for 97, nods to his 1997 birth year, adidas said.

Personal Codes Across the Assortment Campaign photographs show those details across distinct product types: a blue tracksuit carries the familiar stripe treatment, black denim features the eye motif, and T-shirts and accessories extend the collaboration beyond a single matching set.

The XCVII marking appears as another recurring identifier. BamBam’s contribution is visible through repeated graphic and signature elements rather than being limited to his appearance in the launch campaign.

A Thailand-Created Originals Launch The geographic focus is explicit: adidas says the collection was created in Thailand and is now available there. That makes the launch a market-specific expression of the Originals line, with a Thai artist’s identity incorporated into an existing adidas design vocabulary…