BeautyNews

Clinique Appoints Former Barbie Marketing Leader Krista Berger

The beauty brand recruits a former Mattel executive to lead global marketing and strengthen its connection with a new consumer generation.

Published: Oct 22, 2026 8:15 PM

By Jeanel Alvarado

BeautyNews

Add RETAILBOSS as Preferred Source

BeautyNews

Clinique Appoints Former Barbie Marketing Leader Krista Berger

Image: Clinique.

Clinique has appointed Krista Berger Senior Vice President, Global Marketing, bringing a former Mattel brand leader into the prestige beauty business. She will lead the brand’s global marketing strategy as it seeks stronger cultural relevance with consumers worldwide.

Berger most recently served as Senior Vice President and Global Head of Barbie & Dolls at Mattel. Clinique highlighted her role in shaping the global brand strategy surrounding Barbie The Movie when announcing the appointment.

A marketing remit focused on relevance The company said Berger’s remit includes helping accelerate innovation and strengthening Clinique’s place in culture. Her experience connects long-established consumer brands with new generations of customers.

The strategic question for Clinique is how that experience translates into beauty marketing, where product credibility and brand familiarity must work alongside contemporary communications.

From a global toy franchise to beauty The move brings experience from a large entertainment-linked franchise into an established beauty brand within The Estée Lauder Companies.

Unlock the rest of this story

Join free to keep reading RETAILBOSS beauty coverage, industry analysis, and market intelligence.

Continue with Google

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.