Versace has unveiled its Spring Summer 2026 eyewear campaign, a confronting portrait of modern glamour that moves decisively away from traditional high-gloss imagery and toward something more intimate and real.
Grit Behind the Lens
The campaign was photographed by Frank Lebon, whose raw and confrontational aesthetic drives the visual language of the entire project. Creative direction was handled by Dario Vitale, grounding the imagery in Versace‘s fearless House identity. The full production credits include styling by Spencer Singer, hair by Shiori Takahashi, makeup by Yadim, casting by Julia Lange, set design by Lauren Nikrooz, and video directed by Frank Lebon with cinematography by Jack Webb.
A Community of Singular Figures
Versace assembled a cast of uncompromising cultural figures for the campaign, each representing a distinct world. Dancer and choreographer Lexee Smith, model Selena Forrest, model Chu Wong, musician and poet Chuquimamani-Condori, and actor Kazuya Tanabe collectively embody the House‘s signature collision of couture and street. Together, they express what Versace said is “the House’s fearless intensity and intimacy.”
Medusa Meets Magna Grecia
The collection draws directly from Versace‘s Magna Grecia heritage, translating classical accents into sleek, modernist frames. The capsule includes frameless rectangular, semi-frameless square, round metal, and sleek almond-shaped styles in both men’s and women’s silhouettes, each stamped with the iconic Medusa hardware at the temples. The Spring Summer 2026 eyewear collection is available now at select Versace boutiques and online at versace.com
