As we enter 2024, men's fashion is evolving towards 'Everyday Wardrobe Essentials', a trend characterized by mix-and-match quality pieces, subdued colors and comfortable fit. This article will guide you through the top men's clothing brands that are setting the pace in this new era of fashion. From affordable everyday wear to premium luxury, these brands offer diverse styles and cater to various needs.
Whether you're looking for sustainable options like Patagonia, athletic sportswear like Under Armour, or the best in outdoor attire from DUER, we've got you covered. We'll also highlight brands making waves with innovative designs, such as Collars & Co. and iLORM. Join us as we explore the crème de la crème of men's clothing brands, their unique characteristics, and what makes them a top choice amongst shoppers.
Ralph Lauren
Ralph Lauren is a globally recognized brand synonymous with timeless design and impeccable quality. Founded by Ralph Lauren, an American cultural icon, the company has established itself as a leader in designing, marketing, and distributing premium apparel, accessories, home goods, and fragrances. The brand's menswear line, Polo Ralph Lauren, launched in 1967, is known for its sportswear and tailored clothing. Ralph Lauren's style often embraces a Western look, pairing denim shirts and jeans for an all-denim ensemble. The brand also has a significant presence in sports, serving as the official outfitter for several Olympic Games and major tennis tournaments.
Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. The company develops, markets, and distributes a wide range of products including sweatshirts, socks, football gloves, shoes, sandals, performance bags, baseball batting gloves, and more. Under Armour is known for its innovative approach to sportswear, focusing on comfort, performance, and style.
Patagonia
Patagonia, Inc., founded by Yvon Chouinard in 1973, is an American retailer of outdoor recreation clothing. The brand has been a staple for outdoor activities and fashion lovers for decades, creating high-quality, technical gear that's built to last. Patagonia uses primarily recycled materials in its collection, reflecting its commitment to sustainability. The brand operates stores in more than 10 countries globally and factories in 16 countries, offering a range of men's clothing and outdoor gear designed for everyday use.
Collars & Co.
Collars & Co. is a Bethesda-based menswear brand that aims to provide men and women with extremely high-quality clothing that looks great and feels amazing. The brand was born to create a comfortable polo shirt with a standard English spread collar, giving the look of a dress shirt under a sweater. Since its appearance on the show Shark Tank, the company has seen significant growth, with a 300% increase in website traffic and a 100% increase in sales.
Lululemon
Lululemon, a brand that originated in Vancouver, Canada in 1998, is renowned for its yoga-inspired, technical athletic apparel for both men and women. Chip Wilson founded the company and it initially functioned as a design studio during the day and a yoga studio at night. It eventually evolved into a standalone store in November 2000. Lululemon's unique selling points include its high-quality fabrics, innovative designs, and exceptional customer service. The brand offers a wide range of products, including tops, yoga pants, shorts, sweaters, jackets, undergarments, hair accessories, bags, yoga mats, water bottles, and personal care products.
DUER
ODUER is a brand that caters to individuals constantly pushing boundaries and striving for something new. The brand is known for its stretch performance denim and lifestyle apparel crafted from plants and recycled materials. These products are designed for "doers" who must transition comfortably from various activities throughout the day, such as moving from biking to a boardroom meeting to an evening out, all while wearing a single pair of pants.
Trendhim
Trendhim is an online store based in Horsens, Midtjylland, Denmark, specializing in men's accessories. The brand designs quality men's accessories that are both fashionable and affordable. Trendhim currently has 13 brands in its portfolio and launches several collections a year. The brand also provides a growing arsenal of articles to help customers get the most from their orders.
Fear of God
Fear of God is a renowned American luxury fashion label, established in 2013 by Jerry Lorenzo. The brand's name is inspired by Lorenzo's deep religious background and the devotional book "My Utmost for His Highest" by Oswald Chambers. Fear of God is known for its unique interpretation of American expression, which has become a symbol of contemporary culture. The brand has collaborated with various high-profile figures, including Kanye West, and has produced iconic pieces such as the Nike Air Fear of God 1 sneaker boot. Fear of God's collections are characterized by oversized bomber jackets, plaid flannel shirting with zip details, and expertly distressed denim, all made from high-end materials sourced from Japan and vintage fabrics.
iLORM
iLORM is a black-woman owned brand that was established in 2020. The brand focuses on creating wearable art that elevates Kente, a handwoven textile made in Ghana by traditional weavers, complemented by other ethically sourced fabric. iLORM is the brainchild of two sisters who grew up in Tema, Ghana, and now reside in Annapolis, Maryland. The brand prides itself on creating a space for local artisans and promoting socioeconomic growth for underrepresented craftsmen and women.
Aime Leon Dore
Aimé Leon Dore is a New York-based fashion and lifestyle brand founded by Teddy Santis in 2014. The brand is known for its blend of classic and contemporary styles, with a focus on style and attention to detail. Aimé Leon Dore's aesthetic is characterized by its urban preppy streetwear line, influenced by Santis' Greek background and his love for 90s hip hop and urban culture. The brand has been featured in major publications like Vogue and GQ.
Bearbottom Clothing
Bearbottom Clothing is a rapidly growing e-commerce men's fashion brand that was started in 2014 by Robert Felder from his college dorm room. The brand specializes in creating comfortable, versatile, and wearable everyday clothing. Bearbottom Clothing operates on a buy-one-give-one model, supporting the communities that inspire and continue to build their brand. The brand's product range includes casual wear like shorts, including Chino shorts, workout shorts, lounge shorts, and swim trunks.
Surfside Supply Co.
Surfside Supply Co. is a premium beach lifestyle brand that was founded in 2012. The brand offers high-quality casual wear for men, designed for comfort and style. Their inspiration comes from the relaxed atmosphere of lazy summer days at the beach and breezy nights spent with close friends and family. They offer a wide range of products including shirt jackets, casual shirts, sweatshirts, fleece, T-shirts, Henleys, polos, pants, joggers, swimwear, shorts, hats, and other accessories. Surfside Supply Co. is committed to providing excellent customer service and operates Monday through Friday, excluding bank holidays.
Chubbies Shorts
Chubbies Shorts is a brand that celebrates the spirit of the weekend with its radical shorts for men. According to Urban Dictionary, Chubbies are "radical shorts worn by radical men" that liberate men's thighs from the tyranny of pants. The brand prides itself on creating shorts that are comfortable, flexible, aerodynamic, and most importantly, utterly radical. Chubbies Shorts are more than just a piece of clothing; they represent weekend BBQs in the sun, perfect days on the beach, and fun-filled games of trampoline dodgeball.
Undergents
Undergents is a brand that specializes in men's underwear, particularly briefs. They utilize flat-lock stitching to ensure skin comfort and prevent chafing, itching, or scratching. The brand's custom, tagless, no-roll moisture-wicking waistband is soft inside and out, providing an all-around smooth feel. Undergents' briefs are made with CloudSoft micro-modal fabric, which is touted as the world's most comfortable ultra-soft men's brief material. This ensures that men can stay cool and comfortable underneath their clothes all day, every day.
Ultimate Direction
Ultimate Direction is a pioneering brand in the world of athletic gear, having been born in a garage in 1985. The brand was the first to introduce hydration waist-packs and handhelds, revolutionizing the way athletes carry fuel and hydration during their outdoor adventures. Ultimate Direction's product designs are aimed at enhancing performance and enjoyment for adventurers of all levels, with a constant focus on innovation, collaboration, and rigorous testing with athletes worldwide.
