Brand overview
About Fendi
Fendi is an Italian luxury house known for fur, leather goods, and the Baguette bag. Owned by LVMH and historically shaped by Karl Lagerfeld, it is a Roman icon of glamour.
Ranking spotlight
Rankings featuring Fendi
- Rankings
- 2
- Best position
- #7
Brand position
#9
of 9 brands
World’s Most Visited Luxury Fashion Brand Websites (Jan 2026)
- Monthly Visits (Millions)
- 2.94M
Latest coverage
Fendi on RetailBoss
FENDI Opens a Men’s Pop-Up in Bangkok For Maria Grazia Chiuri’s First Collection
The pop-up highlights the collaborative spirit of the Fendi sisters, emphasizing shared wardrobes and inclusive design language.
FENDI Boutique at Oakridge Park Signals Vancouver’s Rise as a Luxury Retail Hotspot
The opening of the FENDI boutique in Oakridge Park highlights the collaboration and dedication of the team and partners involved in this exciting new venture.
FENDI’s ARES Supply Chain Engine Wins Recognition at The LVMH Business of Tomorrow Cup
ARES streamlines FENDI's retail network, driving higher sales conversion and operational efficiency while reinforcing the Maison's identity as a leader in luxury and technology.
Fendi’s Fall/Winter Campaign by Jo Ann Callis Turns Maria Grazia Chiuri’s Elevates Fashion Beyond Aesthetics
Maria Grazia Chiuri's 'shared wardrobe' vision in the campaign emphasizes collective identity, with complementary expressions of style across genders.
Fendi’s Fall/Winter Collection Ushers in a New Boutique Chapter Where Travertine Stone Capitale Quadrata Geometry
FENDI’s boutiques redefine the retail space, emphasizing craftsmanship, storytelling, and the shared wardrobe philosophy encapsulated in ‘Less I, more us’.
Maria Grazia Chiuri’s First Fendi Couture Show Lets Desire Shape a Contemporary Vision
Chiuri's collection reimagines couture as a responsive practice, celebrating the body's fluidity and freedom.
FENDI Brings The Baguette 26424 Re‑Edition to New York With a Madison Avenue Tribute to Personality And Craftsmanship
The Re-Edition collection, unveiled in Milan and Shanghai, now tours NYC with a tribute at FENDI's flagship.
FENDI Turns Rome Into a Classroom For the Future of Luxury Retail at Its 2026 Global Retail Seminar
Rome serves as a dynamic stage for FENDI's vision of blending tradition with contemporary elegance in retail.
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