Cantu Beauty, has announced Grammy-nominated, multi-platinum singer/songwriter Jordin Sparks as the brand’s ambassador. As a longtime fan of the brand’s hydrating conditioning treatments and styling gels, Sparks is joining forces with Cantu to help shine a spotlight on the brand’s community initiatives that give back to young women all over the world, specifically with the brand’s partnership with global nonprofit, Women Empowering Nations.
“It’s a dream to be working with Cantu to help uplift the next generation of women who are on their own unique and powerful journeys to building their bright futures,” Jordin Sparks shares. “Beyond the products, Cantu really does so much for the community specifically for women empowerment in which I am super passionate about.”
Sparks officially kicked off the partnership last month as she made a surprise virtual visit to the final 11 young women who were awarded a spot in the Cantu GLOW Global Fellowship,…
a four-month hands-on experience in the beauty industry with Women Empowering Nations.
The fellowship concluded with a capstone and group travel seminar to Accra, Ghana this month where each young woman was immersed in four areas within the beauty industry — consumer, concept, commercial, and campaign — allowing them to experience a beauty campaign from concept to shelf.
“It’s a dream to be working with Cantu to help uplift the next generation of women who are on their own unique and powerful journeys to building their bright futures,” Sparks shares.
The Cantu GLOW Global Fellowship is just one of Cantu Beauty‘s commitments to elevate their communities through bespoke events, programming, and both financial and intellectual resources…
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