Cartier opens new boutique in New York City’s SoHo

During the 1960s and 70s, the city served as the backdrop for the birth of iconic pieces such as the LOVE and Juste un Clou bracelets. These pieces were the brainchild of Aldo Cipullo, a prominent figure in the downtown New York scene.

His designs not only became emblematic of Cartier’s innovative spirit but also paid homage to New York’s industrial roots and its culture of defiance and creativity. “It’s impossible to speak of Cartier’s history without mentioning New York,” says Cartier North America President & CEO Walter Bolognino.

“We’ve had a presence in this city for more than 100 years. Opening our SoHo boutique represents another chapter in our New York story, one steeped in the history and cultural richness of downtown.” The historic 102 Greene Street, a testament to the architectural prowess of Henry Fernbach, was completed in 1881.

Fernbach’s signature cast iron designs became a defining feature of SoHo’s architecture during the late 19th century. This particular building is nestled within what is now known as the Cast Iron Historic District, an area celebrated for its landmark status and rich architectural heritage…