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Since its launch in 2017, Fenty Beauty has been hailed as one of the most disruptive and culturally significant brands in the beauty world. Founded by global icon Rihanna and powered by the promise of “Beauty for All,” the brand’s…
Ulta Beauty has announced the official launch of UB Marketplace, a curated digital marketplace powered by Mirakl technology. The new platform, which is now live on Ulta’s official website and the Ulta Beauty app, represents a major step in the company’s…
Kenvue Inc. the former Johnson & Johnson consumer unit, has reached a settlement in a headline-making class action lawsuit filed in New Jersey federal court over its Neutrogena Skin360 app, closing a significant chapter in the evolving debate over facial…
Perfect Corp is a global leader in artificial intelligence (AI) and augmented reality (AR) technology for the beauty and fashion industries. Its hallmark innovations include virtual try-on experiences, advanced skin and hair analysis, AI-powered makeup, style consultations, and generative AI…
Founded in 2006 in New York City by Fabrice Penot and Eddie Roschi, Le Labo emerged as a counterbalance to commercialized perfume culture. The founders, both fragrance industry veterans, envisioned “slow perfumery”: crafting made‑to‑order scents that would celebrate raw materials…
Debut, a San Diego-based biotech beauty leader, has announced a $20 million investment round designed to accelerate its AI-driven ingredient discovery platform. This ambitious push will enable Debut to scale its proprietary technology, lead breakthroughs in skin longevity science, and…
e.l.f. Cosmetics, a division of e.l.f. Beauty (NYSE: ELF) has become the first-ever brand to debut a native shoppable livestream element on Twitch, unveiled in partnership with Amazon Ads. The feature—called eyes.lips.first.—ushers in a new era for interactive retail, allowing viewers…
Boy Smells began as an experimental candle-making project in a Los Angeles kitchen, and within a decade, it has reshaped how fragrance and personal care intersect with gender expression. Founded in 2016 by Matthew Herman and David Kien, real-life partners and former fashion professionals,…
Bobbi Brown Cosmetics has officially announced Sara Foster—actress, entrepreneur, podcast host, and co-founder of the fashion label Favorite Daughter, as its newest Global Ambassador, marking the start of a long-term partnership that embodies the beauty brand’s timeless message: confidence through…
The buzzworthy lawsuit against e.l.f. Cosmetics is making waves among beauty shoppers and industry analysts alike, as a proposed class action accuses the brand of misleading consumers with oversized packaging containing significantly less product than expected. The complaint, filed in…