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Laura Mercier, one of beauty’s most renowned luxury brands, has taken a major leap into immersive retail by launching a high-tech shopping experience for Apple Vision Pro, developed in collaboration with Obsess, an Infinite Reality™ company. This new venture transforms…
Pop sensation Sabrina Carpenter celebrated a major expansion for her fragrance brand Sweet Tooth, announcing an exclusive nationwide retail partnership with Ulta Beauty. Carpenter’s playful, gourmand-inspired scents will now be available in Ulta Beauty stores across the United States and…
Coty, one of the world’s largest fragrance and beauty suppliers, has announced a major strategic pivot that places fragrances firmly at the center of its global operations. As of late 2025, fragrance now accounts for an impressive 69% of Coty’s…
A major class action lawsuit has been launched against Dyson Direct in the U.S. District Court for the Eastern District of California, challenging its consumer warranty policy and sparking widespread attention from legal experts, advocacy groups, and Dyson customers. Allegations…
Designed for at-home use and professional results, the brand is globally recognized for its innovative technologies like the Alpha Beta Daily Peel, LED devices, and advanced anti-aging skincare. In October 2025, global beauty conglomerate Shiseido announced it would acquire Dr.…
Yoé Skincare, founded by Hazel Guo and driven by a mission to deliver true skin transformation for sensitive and autoimmune-prone complexions, has officially launched at Bloomingdale’s—both online and in select stores as of September 18, 2025. This expansion marks a…
Dyson is making a dramatic statement this fall with the debut of the Amber silk collection, delivering a unique fusion of style, technology, and power across hair care and home appliances. Widely covered by independent technology and fashion outlets, the…
MemoMi, headquartered in Silicon Valley and launched by Salvador Nissi Vilcovsky in 2013, is reshaping the modern retail landscape by merging the power of augmented reality (AR), artificial intelligence (AI), and computer vision in its flagship Memory Mirror™ smart mirror…
This year, the beauty industry lost a cult favorite as Beauty Bakerie, the beloved dessert-themed makeup brand founded by Cashmere Nicole in San Diego, United States, announced a sudden and emotional shutdown. After delighting customers for nearly a decade, this…
The beauty retail giant Sephora, owned by LVMH, officially launched its groundbreaking creator tool, My Sephora Storefront, in the United States. The new Sephora platform lets creators build their own curated product collections, share customized shoppable links on social channels,…