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The first half of 2025 saw the US beauty market push to new heights, amassing an impressive $50.6 billion in retail sales. According to Circana, mass beauty sales increased 4% to $34.6 billion, outpacing the prestige channel, which posted a…
Holiday shopping in the USA and Canada is showing early shifts in spending patterns that promise a transformative season for retailers, one defined by surging e-commerce, inflation-driven behaviors, and the outsized influence of social media, according to the Mastercard Economics…
A recent class action lawsuit filed July 30, 2025, in California federal court accuses Revlon Consumer Products, LLC of deceptively advertising several of its makeup remover pads and towelettes as “biodegradable” despite evidence that standard disposal methods do not permit…
Holland America Line (HAL) is redefining luxury travel and cruise retail with the launch of the Blend Bar, the world’s first lipstick blending bar at sea. Blend Bar allows guests to create a personalized lipstick or gloss during their journey,…
Olaplex, a major player in luxury hair care, is under industry-wide scrutiny following a class action settlement over “Made in USA” product labeling. The settlement, granted final approval in July 2025, echoes rising demands for transparency in the beauty sector…
The beauty technology landscape is undergoing a fresh transformation as Arbelle unveils its 4th-generation beauty AI, a leap forward that promises not only lifelike virtual try-ons and more inclusive shade matching but also real business impact for beauty brands. Why…
A groundbreaking collaboration between Canada’s Shine Foundation and Indigenous-owned Cheekbone Beauty has resulted in the creation of Scarlette’s Palette, the first tactile makeup palette designed specifically for people who are blind or have low vision. Announced on World Sight Day,…
Grupo Boticário, Brazil’s beauty powerhouse, revealed its revolutionary Smart Lipstick®—the world’s first prototype AI-powered lipstick application system. This innovation, developed in partnership with the cutting-edge CESAR Innovation Hub in Recife, marks a major milestone for beauty tech: it’s a device…
A new class action lawsuit filed August 25, 2025, in Illinois state court alleges that MAC Cosmetics is illegally collecting, storing, and using Illinois consumers’ biometric data through its virtual makeup try-on technologies, without obtaining the informed and written consent…
In July 2025, a heartfelt op-ed by Diarrha N’Diaye-Mbaye, founder of Ami Colé, sent shockwaves through the beauty industry. After just four years in business and a meteoric rise that saw Ami Colé stocked at Sephora, N’Diaye-Mbaye announced the brand’s…