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G FUEL, a sugar-free performance-driven energy drink alternative created by Gamma Labs, has made its way into Target stores across the United States. As The Official Energy Drink of Esports®, G FUEL was first developed in 2012 and quickly gained…
Walmart has introduced an exciting beauty brand accelerator program called Walmart Start, designed to support emerging brands in the beauty industry. This initiative aims to help up-and-coming beauty brands succeed and scale at mass by providing them with a chance…
The iconic British fashion boutique, Browns owned by Farfetch, has ventured into the world of beauty with the launch of Browns Beauty. Founded in 1970 by Joan Burstein and her husband Sidney, Browns has been a staple in London’s fashion…
Buy with Prime will allow millions of U.S.-based Prime members to shop directly from merchants’ online stores with the trusted experience they expect from Amazon—including fast, free delivery, a seamless checkout experience, and free returns on eligible orders. Prime members…
Macy’s celebrates Black creatives with the return of Icons of Style, a collaboration with Black visionaries to help move the fashion world forward. GooGoo Atkins, Areeayl Goodwin, Matthew Harris, Jerome LaMaar, Ade Samuel and Stella and Blaise Bennett will create…
Kara Harshbarger, a successful entrepreneur and CEO of By A GIRL, has made a name for herself in the beauty industry with her innovative products and keen business acumen. With over a decade of experience in retail, marketing, operations, merchandising,…
Athleta, a renowned activewear brand, has recently launched a limited-edition back-to-school collection in collaboration with the celebrated gymnast Simone Biles. This exclusive Athleta Girl collection, unveiled on July 26, 2022, comprises 15 thoughtfully designed items aimed at empowering and inspiring…
Poshmark was one of the first companies to pilot Affirm’s Adaptive Checkout, which provides shoppers with more flexibility and choice at checkout. Today, eligible shoppers from Poshmark’s community of more than 80 million users can choose between monthly payments or…
Sk*p, a sustainable hair and body care brand, has recently announced an exclusive retail partnership with Ulta Beauty. The brand, known for its eco-friendly packaging and non-toxic formulas, will now be available on Ulta.com and in more than 700 Ulta…
Today, in the lead-up to Earth Day, YSL Beauty has announced a global program called REWILD OUR EARTH, in partnership with global NGO Re:wild, reflecting its broader commitment to making a positive impact on the planet and its people. The…