Columbia Turns Gabriel Rueda’s UTMB Finish Into Technical Product Proof
Gabriel Rueda’s 20th-place UTMB Mont-Blanc finish gives Columbia a credible platform for athlete testing and technical trail-running storytelling.
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Nykaa Fashion LUXE Pairs Global Brand Access With Concierge Services in India
Nykaa Fashion’s new in-app luxury destination combines international and Indian designer labels with styling, concierge and customization services.
Polo Ralph Lauren Builds Fall 2026 Around Layered Outerwear
Polo Ralph Lauren builds its Fall 2026 womenswear story around leather, wool and classic outerwear designed for layered seasonal dressing.
Ferragamo Brings a Family Story to the Venice Film Festival
Ferragamo’s short film Un Passo alla Volta will premiere at Teatro La Fenice, using a personal story and family participation to renew the house’s connection to cinema.
Brunello Cucinelli Turns a Founder Documentary Into a Multi-City Brand Platform
The Paris screening of BRUNELLO: the Gracious Visionary extends a founder documentary from Rome and New York into an international cultural and relationship-building programme.
Bath & Body Works Extends Into the Night Toward Men’s Fragrance
Bath & Body Works is using the seven-year durability of Into the Night to support a complementary men’s fragrance and a broader franchise strategy.
Shopify’s August Data Shows Niche Product Categories Accelerating Fast
Shopify reported sharp month-over-month growth in specialized product categories across U.S. merchants, led by electronics kits, label clips and bar menu displays.
ZEGNA Makes Generational Legacy Personal With Its FW26 Su Misura Campaign
From one generation to the next, ZEGNA is using its FW26 Su Misura campaign to explore how craftsmanship can give a garment a life that extends far beyond its first wearer. For more than…
Helly Hansen Targets More Than $1.1 Billion in Revenue by 2030
Kontoor Brands aims to elevate Helly Hansen's revenue to over $1.1 billion by 2030 through U.S. expansion and a year-round outdoor product range.
Victoria Beckham Opens Its First New York Store With Fashion and Beauty Under One Roof
Victoria Beckham’s SoHo debut brings ready-to-wear, accessories, fragrance and beauty together as the brand builds a direct retail presence in the US.
MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
Tommy Hilfiger Takes Travis Kelce to The Plaza for Fall Campaign
The campaign blends sport, music, and fashion, showcasing updated American prep styles.
AfterShip Adds AI Agents for Delivery Exceptions and Returns Reviews
The suite includes predictive delivery dates and risk assessment tools, aiming to streamline order resolution and improve customer outcomes.
Torrid Raises Outlook for Tariff Refunds as Quarterly Sales Fall 11.8%
Comparable sales fell 6.3% for the quarter ended August 1, with Lisa Harper noting improved trends and a better balance of core and fashion assortments.
Sephora Will Test TikTok-First Beauty Drops in the U.S. Starting September 19
The pilot will feature curated products and interactive content, setting TikTok Shop apart from Sephora's sales channels.