Karl Lagerfeld Extends Paris Hilton Partnership and Introduces Digital Character NOT-KARL
Photographed by Matt Easton, the fall campaign features Karl Lagerfeld and NOT-KARL against retro television screens, marking the beginning of a longer story.
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Oura Extends Menopause Impact Tool to Health Partners in Phased Rollout
Over 600,000 members have completed the scale, indicating its growing adoption.
Hanna Andersson Takes Its Fall Collection to Mill Valley and Malibu in a Custom Airstream
The Airstream mobile store provided a flexible and immersive shopping experience, allowing families to browse seasonal collections and create custom totes.
YSL BEAUTY DOES IT AGAIN
The block party that had every cool girl craving an invite.
Kenzo Brings Its Founder’s Paris Home Into Galeries Lafayette’s Windows
Kenzo interprets the entrance of its founder’s home for Galeries Lafayette, September 3–October 14.
Kay Beauty Enters Skincare With Two Products as Nykaa Extends the Brand
Kay Beauty enters skincare with Hydra Glaze Essence and Hydra Base Water Crème.
Cartier Builds a New Cinema Club Around Film’s Creative Communities
Cartier introduces an international Cinema Club programme at Venice.
L’Occitane Takes Its Provençal Heritage to Armenia for a 20-Creator Experience
L’Occitane marks its 50th anniversary with 20 influencers in Armenian lavender fields.
Armani Beauty Takes Dolci Blush to Toronto and Montreal in a Pink Italian Ape Car
Armani Beauty's Dolci Makeup Blush launch featured a vintage Italian Ape car and interactive moments in Toronto and Montreal, highlighting the playful, sweet-inspired identity of the collection.
ASOS Magazine Returns as the Retailer Puts Styling Advice Back Into Discovery
ASOS connects its autumn campaign to the return of ASOS Magazine.
Tory Burch Connects a Violet Cakes Café and Exclusive Romy Bags at Selfridges
Romy combines a Violet Cakes Airstream café, sculptural handbag display and a Europe-exclusive bag at Selfridges.
Boots Refreshes Oxford Retail Park Around Health, Beauty and Wellness
Boots confirms a health, beauty and wellness refresh at Oxford Retail Park.
Gieves and Hawkes Reopens Savile Row Flagship With a New Tailoring Experience
The newly refurbished flagship preserves the heritage of British tailoring while providing a contemporary shopping experience.
Armani Beauty Turns Selfridges’ Dolci Blush Preview Into an Interactive Takeover
Armani Beauty’s Selfridges takeover combines a charm station, games and a colour-changing photobooth, giving the retailer’s exclusive Dolci Blush preview an experiential setting.
Saks Fifth Avenue Unveils Let’s Go! With a Curated Concept Shop For Fall
Photographed by Nadine Ijewere, the campaign features a diverse cast in dynamic seasonal looks set against the vibrant backdrop of NYC.