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The athletic apparel industry has seen a surge in popularity in recent years, with brands like Athleta and Lululemon leading the way. These two brands have become household names, known for their stylish and high-quality athletic wear. With their similar…
The boutique industry has experienced significant growth in recent years, becoming a popular choice for entrepreneurs looking to start their own business. The Boutiques (clothing) market size is estimated to reach approximately $32.0 billion in 2024, having grown at a…
The fashion business operates on four interconnected levels: the primary level, the secondary level, the retail level, and the auxiliary level. Each level is vital in bringing fashion products from raw materials to consumers. Understanding these levels is essential for…
Finding the right retailer to showcase your brand can be as crucial as the quality of the products themselves. It’s a partnership that goes beyond mere shelf space; it’s about aligning with a retailer whose values resonate with your brand’s…
Fast fashion e-retailer Shein has recently partnered with the Fashion Institute of Design and Merchandising (FIDM) to launch a scholarship program and design course for students. This collaboration, known as the SHEIN X Project Launchpad, aims to provide aspiring designers…
The future of fashion resale is looking promising as the industry continues to evolve and adapt to the changing needs and preferences of consumers. The global secondhand market is expected to nearly double by 2027, driven by factors such as…
Join us for a class on how to avoid abusing and losing your own brand name. One of the main reasons we form an LLC or corporation is for liability protection. After you secure that protection, you have to maintain…
Kara Harshbarger, a successful entrepreneur and CEO of By A GIRL, has made a name for herself in the beauty industry with her innovative products and keen business acumen. With over a decade of experience in retail, marketing, operations, merchandising,…
Learn how to grow your business in shopping centers. We’ll chat about – The benefits of running an omnichannel business – What it takes to open and operate at a shopping center – How marketing teams will celebrate the heck…
Join us August 26th where Kalli Combs will teach us about expanding your online footprint by using tangible skills and strategies to explode your brand on social media. About Kalli: Kalli Combs has made her footprint in the online and…