Gucci has recently unveiled its latest luxury storefront, Gucci Salon, at the intersection of Melrose Place and Melrose Avenue in West Hollywood. This bustling shopping district is home to numerous high-end brands such as Chloe, Bottega Veneta, The Row, Marni, Balmain, A.P.C., Isabel Marant, and Oscar de la Renta.
The Gucci Salon draws inspiration from 16th-century Italian gatherings where intellectuals would come together to discuss scientific discoveries, philosophical breakthroughs, and artworks. Today, this exclusive space showcases the fashion house’s most sought-after designs. The interior, designed by Gideon Ponte, a regular Gucci collaborator and lead set and production designer on films like American Psycho and Buffalo ’66, features grand chandeliers, mirrored columns, and velvet couch cushions, adding a touch of Hollywood glamour to the modern outpost.
This inaugural salon offers a unique experience for its VIP clientele, featuring bespoke, rare, and exclusive pieces available by appointment only. The 4,380-square-foot space is adorned with ivy and tinted windows that keep the happenings inside a mystery to passersby. Gucci Salon is not open to the public; it is an ultimate luxury destination reserved for high-end clients who can explore and engage in creative conversations within its tailored atmosphere.
Items available for purchase at Gucci Salon include pieces from the Valigeria travel line, precious leathers, jewelry, watches, accessories, evening wear, tailoring, gowns, and decor. This new luxury storefront follows in the footsteps of Gucci Galleria, introduced in 1977 by Aldo Gucci, son of Guccio Gucci. Throughout 2023, Gucci plans to unveil similarly upscale salons in key destinations such as New York, Paris, London, Milan, Dubai, Hong Kong, Shanghai, Taipei, and Tokyo, making the most elusive Gucci items available to a select few across the globe.
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