Jennifer Lopez and Revolve Debut a Red Carpet-Ready Collection
Jennifer Lopez, the iconic pop culture figure and entrepreneur, has recently collaborated with the e-commerce retailer Revolve to launch an exclusive footwear collection in partnership with her own shoe line, JLO Jennifer Lopez. The collaboration, JLO Jennifer Lopez for Revolve, is set to release in three drops, with the first drop featuring a 16-piece collection of sculptural heels. These stunning heels come in a variety of styles, including chic metallics, crystal embellishments, and eye-catching animal prints.
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The first drop of the collection made its debut online exclusively at Revolve.com on March 16, 2023, with retail prices ranging from $145 to $200. The collection offers a diverse range of footwear options, such as sky-high platforms, knee-high boots, strappy sandals, and kitten heels. The shoes are crafted from trending materials like suede, leather, mesh, and satin, giving the line an elevated and chic look.
Revolve’s Chief Brand Officer, Raissa Gerona, expressed excitement about collaborating with Jennifer Lopez, stating that partnering with influential tastemakers in fashion and entertainment has been one of the keys to Revolve’s success. Through this collaboration, Revolve and Lopez aim to reach new audiences with their stylish and sophisticated line of footwear.
Prior to the partnership with Revolve, JLO Jennifer Lopez was sold exclusively at Designer Shoe Warehouse. Jennifer Lopez launched her shoe line in partnership with Camuto Group in 2020. The entrepreneurial superstar has also teamed up with various Hollywood-loved designers, such as Michael Costello, Peter Dundas, Amanda Uprichard, and Nicole Richie’s House of Harlow 1960.
With the launch of the JLO Jennifer Lopez x Revolve collection, fans can now emulate the singer’s opulent style and experience the confidence that comes with wearing a beautiful pair of shoes. As the first drop of the collaboration has already been released, fashion enthusiasts eagerly await the next two drops to complete their stylish footwear collection.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.